Sensi Seeds Display Campaign Performance
This presentation analyzes the performance of Sensi Seeds advertising campaigns from March 1 to May 28, 2025. We'll examine revenue, conversions, and geographic impact.
Revenue Overview
$11,542.82
Total Revenue
Generated across all campaigns
$5,946.85
Total Spend
Invested in advertising
1.94x
ROI
Return on advertising investment
14,600
Conversions
Total conversion actions
Campaign Performance
Impressions & Clicks
Impressions
384,361 total impressions across all campaigns
Clicks
371 clicks generated from all impressions
CTR
0.10% click-through rate overall
Revenue
$11,542.82 total revenue generated
Top Performing Creatives
Sensi Seeds_2.24_300x250
38,428 impressions, 35 clicks, 2,083 conversions, $1,421.32 revenue
Sensi Seeds_2.24_300x250
38,428 impressions, 35 clicks, 2,083 conversions, $1,421.32 revenue
Sensi Seeds V2 (320 x 50 px)
36,631 impressions, 21 clicks, 1,398 conversions, $1,264.34 revenue
Sensi Seeds V2 (320 x 50 px)
36,631 impressions, 21 clicks, 1,398 conversions, $1,264.34 revenue
Sensi Seeds_2.24_320x50
56,213 impressions, 37 clicks, 1,593 conversions, $1,477.55 revenue
Sensi Seeds_2.24_320x50
56,213 impressions, 37 clicks, 1,593 conversions, $1,477.55 revenue
Geographic Performance
Delivery Heatmap
Shows concentration of ad impressions across regions
Revenue Heatmap
Displays revenue generation by geographic area
Engagement Map
Highlights areas with highest user engagement
Top Performing Domains
Domain | Imp | Clicks | Conversions | Revenue | |
yahoo.com | 4,984 | 14 | 766 | $452.46 | |
hungtonpost.es | 1 | 0 | 306 | $445.12 | |
weather.com | 821 | 1 | 334 | $437.65 |
Campaign Efficiency Analysis
Nationwide Retargeting
Highest revenue: $9,528.28
Cleveland Retargeting
Best ROI: $1,076 from $215.40 spend
Minneapolis Retargeting
High conversion rate: 767 from 19,250 impressions
Conversion Actions
Page View
Initial engagement with product pages
Add to Cart
Product selection and consideration phase
Completed Transaction
Final purchase with revenue attribution
Retargeting
Re-engagement with previous visitors
Key Takeaways
Retargeting Success
Nationwide Retargeting campaign generated 82.5% of total revenue with strong ROI. Recommended increase for broader reach.
Creative Performance
300x250 and 320x50 formats delivered highest conversion rates and revenue.
Domain Strategy
Yahoo.com and weather.com were top performing domains for both conversions and revenue.
Next Steps
Increase budget for high-performing retargeting campaigns. Optimize creative sizes for better results.